Using Article Directories for Link Building is a Bad Idea: Matt Cutts

In a recently published webmaster help video, "The Spam King" Matt Cutts advices webmasters not to try build links through article directories.

The Question Was:

Links from relevant content in article directories – Seen as good or bad? Eg. I link my beauty website from a cosmetic surgery article on say, Ezine? Would you do that?

Matt answers short: "My personal recommendation would be probably not to upload an article." He also clears on twitter by saying "NO".

Here is the Original Video:

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Upcoming Content Strategy: Key Areas to Drive Traffic for 2014

Having an efficient content strategy is the master key for driving traffic to your site. Here we briefly look on the key areas for 2014.

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Google Uses the Same Algorithm for All Results: Matt Cutts

In the latest Google webmaster help video, Matt Cutts, “the spam king” answers a question from a user who inquires at to whether Google uses the same algorithm for all results delivered on the first page.

The response of Matt is that it is the same algorithm that returns all results regardless of the position. For web rankings, the algorithm does its best to sort and order results based on relevance and reputation.

Relevancy is where semantics, keywords & concepts, come into play and Reputation we know from 20+ Matt Cutts videos is Google's "internal fine-grained notions of PageRank" authority (not TBPR) & probably a variety of confirmatory signals.

So it's the same algorithm that generates all of those sorted lists of results & then that shows up on the first page.

Here is the Original Video:

Here is the Question:

Does Google use the same algorithm to rank all the results on page 1, or different algorithms for a wider variety in the results? (Pos. 1-3 - primary focus on freshness Pos. 4-6 - primary focus on backlinks Pos. 7-10 - primary focus on social signals).

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